体验旅游视域下红色研学游产...探析——以横道河子小镇为例_冯涵瑞.pdfVIP

2022年第12期·总第342期 【旅游经济】 体验旅游视域下红色研学游产品 开发策略探析 ——以横道河子小镇为例 冯涵瑞 （哈尔滨师范大学 历史文化学院，黑龙江 哈尔滨150025） [ 摘　要 ] 研学旅游是“旅游+”概念下的新模式，它不仅连接和传承了古代游学、“读万卷书，行 万里路”的教育思想和人文精神，而且成为一种新的素质教育方式。黑龙江省拥有丰富的红色旅游资源， 孕育了龙江四大精神等宝贵精神财富，为当地开发红色旅游提供了资源保障，通过旅游业释放资源活力、 发挥资源价值是红色旅游产品开发的关键。以横道河子为例，以黑龙江省“十四五”文化和旅游发展规划 为指导，结合当地红色旅游发展现存问题，从旅游者体验的角度创新红色旅游活动，有针对性地提出了 “3+5”的旅游产品体系，着眼于产品体验的深度，传承革命精神、深化爱国主义教育，振兴地区经济、 助力百年老镇重现生机。 [ 关键词 ] 横道河子镇；红色旅游资源；研学旅行；旅游产品开发；旅游体验 [ 中图分类号 ] F592.7 [ 文献标识码 ] A [ 文章编号 ] 2095-3283(2022)12-0063-05 Research on the Development Strategy of Red Research Tour Products from the Perspective of Experience Tourism ——Take Hengdaohezi Town as an Example Feng Hanrui (School of History and Culrure Harbin Normal University, Harbin Heilongjiang150025) Abstract:Study tourism is a new model under the concept of tourism plus. It not only connects and inherits the educational thought and humanistic spirit of ancient study tour, reading thousands of books and traveling thousands of miles, but also becomes a new way of quality education. Heilongjiang province is rich in red tourism resources, which breeds precious spiritual wealth such as the four spirits of Longjiang, and provides resource guarantee for local development of red tourism. However, how to release the vitality and value of resources through tourism is the key to the development of red tourism products. Taking Hengdaohezi town as an example, guided by the 14th Five-Year Plan culture and tourism development plan of Heilongjiang Province, combined with the existing problems of local red tourism development, this paper innovates red tourism activities from