英文版营销课件.pptxVIP

Chapter 1: What Is Strategy and Why Is It Important? Screen graphics created by:Jana F. Kuzmicki, Ph.D.Troy University “Strategy means makingclear-cut choices abouthow to compete.” Jack WelchFormer CEO, General Electric “Without a strategy the organization is like a ship without a rudder.”Joel Ross and Michael Kami Chapter Learning ObjectivesUnderstand the role of business strategies in moving a company in the intended directi