价值观念与广告语言.pptxVIP

Session Fourteen价值观念与广告语言摘要：价值观念与广告语言息息相关：价值观念直接影响广告语言，广告语言明显反映价值观念。总体说来，人们渴望吉祥、幸运、发财，追求青春之美，追求惬意称心的爱情，追求享乐时髦的生活，注重身体健康，看重家庭和子女等等。我们可以通过丰富的汉英广告实例发现人们的这些价值观念对广告语言的影响及其在广告语篇中的体现。关键词：价值观念；广告语言；商品；消费者;Abstract: Social values and advertising lan- guage are closely related to each other: cultural values influence advertising language, which reflects cultural values. Broadly speaking, peo- ple in modern society desire good luck, much fortune and great wealth, seek youthful beauty, satisfactory love, and luxurious life, and highly cherish strong health, home happiness and children growth, all