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A market estimated at 50bn unitsVery difficult to forecast because the range of applications is unclearThe Ericsson view of “50bn units by 2020” has captured the imaginationThis equates to ~10 terminals per person (counting those people with cellular phones)Seems highly plausible – most of us already have 10+ wireless devices (cordless phones, Wi-Fi, Bluetooth, etc)Simplistically with 10 devices per person each generating around 1/10th of the APRU of cellular this is a market of equal size to the entire cellular industryCopyright ? Weightless | 2
Copyright ? Weightless | 3The Wireless M2M Opportunity
Copyright ? Weightless | 4Growing recognition that Wireless WAN is the way (Courtesy IMS Research Nov 2011)…..
Page 5Smart Energy – Source to Consumer Smart Meters: Domestic demand management and In-Home display for energy consumption monitoring Consumer control of energy management and use In-building penetration, low cost and long battery life essential Smart Grid: Saves generating capacity and allows enhanced control of load Annual savings of ~$2Bn for UK Plc alone, $100Bn worldwide Applicable to Gas and Water
Page 6Smart Cities – intelligent transport City Wide sensor networks – the backbone of the city Parking traffic management – direction to empty spaces ‘Smart’ Litter bins – that ask to be emptied automatically Environmental monitoring – traffic flow control to reduce CO2 Street Light optimization – activated by movement Crowd sourcing – Security and emergency services Building temperature and light optimization Road condition monitoring – variable speed limits, ice gritting... Integrated traffic management – flow and congestion RF propagation, coverage and number of connections - KEY PLEASE PARK ON L4 498
Page 7Smart monitoring Disposable sensor modules that activate automatically Safe, instantaneous environmental monitoring Pollution, radiation, temperature, vibration… Difficult or dangerous placeslow cost, long battery life essential Cisco ha
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