试析粉丝经济在文化产业发展中的应用策略与意义.pdfVIP

试析粉丝经济在文化产业发展中的应用策略与意义 摘要 ：随着社会经济和电子技术的发展，粉丝经济利用互联网形成了全新的经 济模式，与此同时文化产业的重要性在粉丝经济中越来越突出，粉丝经济也用 着另一种方式推进文化产业的发展，促进文化产业的繁荣。本文分析了粉丝经 济在文化产业发展中的运用策略及其意义，将运用文献研究法、调查法以及案 例分析法，通过查询资料和实践考察，研究分析目前粉丝经济快速发展时期， 粉丝经济对游戏产业、电影产业、音乐产业以及直播行业等文化产业的影响， 并且结合之前粉丝经济对文化产业的优劣势进行分析，进一步提出如何运用粉 丝经济来更好促进文化产业发展的一些策略和方法。 关键词：粉丝经济；文化产业；粉丝文化 On the application strategy and significance of fanfan economy in the development of cultural industry Abstract ：With the development of social economy and electronic technology, the fan economy uses the Internet to form a new economic model. At the same time, the importance of the cultural industry is becoming more and more prominent in the fan economy. The fan economy also uses another way to promote the cultural industry. Development and promote the prosperity of the cultural industry. This article analyzes the strategy and significance of the application of the fan economy in the development of the cultural industry. It will use the literature research method, survey method and case analysis method to study and analyze the current fan economys rapid development period through the query data and practical inspection. The influence of cultural industries such as industry, film industry, music industry and live broadcast industry, and the analysis of the advantages and disadvantages of the cultural industry in the previous fan economy, further proposed some strategies and methods to use the fan economy to better promote the development of the cultural industry. Key words: fan economy; Cultural industry; Fan culture 一、引言 1 二、粉丝经济的概念及特点2 （一）粉丝经济的概念2 （二）粉丝经济的发展2 1.粉丝经济的产生2 2.粉丝经济的萌发初期2 3.粉丝经济的崛起3 （三）粉丝经济的特点4 1.与文娱产业联系紧密4 2.品牌与口碑维护力强4 3.专属与定制特点明显4 4.粉丝经济消费黏性强5 5.互联网消费模式优化5 三、粉丝经济视角下文化产业发展的现状6 （一）粉丝经济下文化产业“百花齐放”6 1.游戏产业6 2. 电影产业6