职场实用英语交际教程（初级）—教师用书_Unit 9.docxVIP

Teacher’s Book for Unit 9 Unit 9 Reply to customer queries Starting up About the unit When we attend a fair to promote our products, we need to be able to explain our products’ features to potential customers. To answer customers’ questions about our products, we should learn specific information about the exhibited items. This unit introduces how to be well-prepared before attending a fair, and presents some useful expressions for replying to customer queries. After completing this unit, Ss will be able to reply to customer queries effectively. Teaching objectives When teaching this unit, the T should enable Ss to note down specific information about product purchase, including price, MOQ, delivery etc. (Set the task & Prepare for the task); list two to three key points they need to consider when replying to customer queries (Develop the strategies); reply to customer queries (Fulfil the task & To extend). Teaching suggestions The T can present this unit in different ways. A product-oriented approach is suggested. With this approach, the T can guide Ss through the output task by showing them how to collect relevant information and using appropriate expressions. Motivating Ask Ss to think about what questions customers are likely to ask about a product in a fair. Enabling Scenario Introduce “Scenario” and help Ss to get background information about the task, e.g., China Import and Export Fair, information about the exhibited items, etc. Ask Ss to discuss in pairs what preparations will be made before attending the fair. Explain the language tip. Set the task Ask Ss to listen to the conversation and ask them what the task is for Zheng Wen. Listen again and ask Ss to finish the tasks in “Understand the text”. Explain the vocabulary and intercultural tip. Check Ss’ answers to the tasks in “Language in focus”. Prepare for the task By “Reading” & “Listening”, ask students to collect specific information about the products. Enable Ss to develop their skills in identifying