【中山大学431金融 罗斯 公司理财】Topic_07_E2.pdfVIP

Topic 7, Exercise 2 Reputation and Stock Valuation In January, 2000, a summary of research on performance of a firm’s stock relative to its reputation was published in the Federal Reserve Bank of New York’s Current Issues in Economics and Finance. The article, “Are High- Quality Firms Also High-Quality Investments?” analyzes performance of firms based on their reputation. The study differs from many other studies on high quality stocks in that reputation is measured by Fortune’s annual survey of “America’s Most Admired Comp