工商管理专业MBALectureLecture10.pptxVIP

工商管理专业MBALectureLecture10第1页/共26页 Opportunities and Outcomes of International Strategy2ExportingLicensingStrategic alliancesAcquisitionsEstablishment of a new subsidiaryInternational business-level strategyMultidomestic strategyGlobal strategyTransnational strategyIncreased market sizeReturn on investmentEconomies of scale and learningAdvantage in locationIdentify International OpportunitiesExplore Resources and CapabilitiesUse Core CompetenceInternational StrategiesModes of Entry第2页/共26页 Opportunities and Outcomes of International Strategy 3Better performanceInnovationExportingLicensingStrate