上海交通大学营销管理教程英文版.pptVIP

How a Distributor Reduces theNumber of Channel Transactions = Distributor = Customer = Manufacturer B. Number of contacts with a distributor M x C = 3 + 3 = 6 Store 1 2 3 4 5 6 * 第一百四十六页，共一百九十九页。 Distribution channel functions risk taking physical distribution payments transfer information communication negotiation ordering financing * 第一百四十七页，共一百九十九页。 Wholesaler Jobber Retailer Consumer ? ? ? ? Consumer Retailer Consumer ? Manufacturer 0-level channel Wholesaler Retailer Consumer ? ? Mfg 2-level channel Mfg 3-level channel 1-level channel Manufacturer Consumer Marketing Channels * 第一百四十八页，共