大学英语四级阅读理解训练分析解析.docxVIP

大学英语四级阅读理解训练（一） Classified advertising is that advertising which is grouped in certain secti ons of the paper and is thus distinguished from display advertising. Such groupings as “Help Wanted”,“Real Estate”,“Lost and Found” are made, t he rate charged being less than for display advertising. Classified advertis ements are a convenience to the reader and a saving to the advertiser. The reader who is interested in a particular kind of advertisement finds al l advertisements of that type grouped for him. The advertisers may, on thi s account, use a very small advertisement if it were placed among larger advertisements in the paper. It is evident that the reader approaches the classified advertisement in a different frame of mind from that in which h e approaches the other advertisements in the paper. He turns to a page o f classified advertisements to search for the particular advertisement that will meet his needs. As his attention is voluntary, the advertiser does not need to rely too much extent on display type to get t he reader’s attention. Formerly all classified advertisements were of the same size and did not have display type. With the increase in the numbe r of such advertisements, however, each advertiser within a certain grou p is competing with others in the same group for the reader’s attention. I n many cases, the result has been an increase in the size of the space use d and the addition of headlines and pictures. In that way, the classified a dvertisement has in reality advertisement. This is particularly true of real estate advertising All of the following facts are advantages of classified advertisement for advertisers EXCEPT that . classified advertisement charges less money it is easier to attract the attention of the target consumers C) it provid es more information for the readers D) it does not have to rely too much on display type One of the examples given of types of classified advertisement is houses for sale people who are askin