咖啡馆创业计划书.docxVIP

PAGE PAGE 19 微时光咖啡店 创业计划书 目录 一、产业背景 ································3 二、公司简介 ································3 三、产品简介 ································6 四、市场分析 ································14 五、营销策略 ································ 六、公司发展战略 ························28 七、财务预算 ································29 八、财务分析 ······························30 九、管理体系 ·······························32 十、风险评估 ······························33 一，产业背景： 咖啡――世界三大饮料之一，一个西方的舶来品，在中国却是家喻户晓，有着极为深远的历史背景和深远意义。现在随着改革开放经济蓬勃的发展，有着大批的外商和白领长期处在高节奏、高效率的工作和生活加之于受西方文化的种种因素，造成了这个咖啡销量不断上升。故咖啡消费主要群体也就是外商、白领、旅游者和