color中西方色彩文化差异.pptxVIP

color中西方色彩文化差异第1页/共27页 People have the same sense and feeling on various colours. However, colours also reflect different value and aesthetics. Due to the differences in nation, history, religion, life or emotion, the colour word is likely to have associative meanings.Culture of colors第2页/共27页 R E D第3页/共27页 R E D Chinese hold a special feeling on red~ which is a symbol of many good thing such as victory, lucky and~ marriage. Red is always contact with good meaning. Heart is red, the sun is red, lantern is red, interest is red, lucky money is in the red envelope. We use red to describe a beautiful girl.Ｗe even call somebody who is popular or something is a hit as red. And red is often associate with revolutionary~ such as the Red Army, Red Flag. 第4页/共27页 R E DWhile we have to acknowledge that foreigners are not rather crazy about red. On the contrary, red often appears in bad circumstances such as danger, blood, revenge or violence.Red Alert (warning); in the red (loss); red ruin (fire disaster);第5页/共27页 R E D Both Chinese and Westerners have some expression in common like red face(angry), red sky(cloud). But most time they are totally opposite.第6页/共27页 Y E L L O W第7页/共27页 Y E L L O W Like red, yellow have almost different meanings. Yellow is the color of soil and skin, which make it a definition of rich, honor and power. Emperor’s clothes are totally yellow. Zodiac was called as yellow orbit. While now yellow extends a strange meaning.第8页/共27页 Y E L L O W Well~ Westerners seem to be completely different from us. Yellow contains a meaning of betrayal or evil. Yellow itself does have the meaning of timidity or suspicion.第9页/共27页 Y E L L O WYellow looks (depressive appearance)Yellow card, Yellow Sign (warning).Yellow Pages. Compare to the great meaning of red and yellow in China~ Westerners do not actually have a good look about them~第10页/共27页 G R E E N第11页/共27页 标题G R E E N In Chinese culture, green means a lot. Green is the color of