CorporateStrategies(英文版的教程).pptx

CorporateStrategies(英文版的教程) Learning Objectives 1. Define corporate strategy. 2. Explain a single-business organization and a multiple-business organization. 3. Discuss how corporate strategy is related to the other organizational strategies. 4. Define growth strategy. 5. Describe the various organizational growth strategies. 6. Explain how growth strategies can be implemented.(continued on next slide) Learning Objectives 7. Define stability strategy. 8. Describe when stability is an appropriate strategic choice. 9. Explain how a stability strategy can be implemented.10. Define renewal strategy.11. Describe the two main types of renewal strategies.12. Explain how renewal strategies can be implemented.13. Discuss how corporate strategies are evaluated and changed.14. Describe the three main portfolio analysis matrices. BRIEF OVERVIEW OF CORPORATE STRATEGY ? Single and multiple-business organizations ? ? ? ? Single-business organizationoperates primarily in one industry Multiple-business organizationoperates in more than one industry Relating corporate strategy to other strategies Possible corporate strategic decisions ORGANIZATIONAL GROWTHGrowth StrategyOne that involves the attainment ofspecific growth objectives by increasingthe level of an organization’s operations ? ? Typical growth objectives for businesses ? Increases in sales revenues ? Profits ? Other performance measures Growth objectives for not-for-profits ? Increasing clients served or patrons attracted ? Broadening the geographic area ? Increasing programs offered Types of Growth StrategiesPossibleGrowthStrategiesFigure 7-2OrganizationalGrowthConcentrationVertical Integration ? Backward ? ForwardHorizontal IntegrationDiversification ? Related ? UnrelatedInternational ConcentrationConcentrationOptionsFigure 7-3 CustomersCurrentNewCurrent NewProduct-MarketExploitationProductDevelopmentMarketDevelopmentProduct/MarketDiversificationProduct(s) Vertical Integrat