2023年全球消费者指南.pdfVIP

2023 Global Guide to Consumers POST-PANDEMIC, NEW RECESSION: 2023 GLOBAL GUIDE TO CONSUMERS TABLE OF CONTENTS 03 EXECUTIVE SUMMARY 04 FROM SCROLLING TO SCRUTINY: WHY SHOPPERS ARE INCREASINGLY SELECTIVE - THE LASTING IMPACTS OF THE PANDEMIC - THE NEW IMPACTS OF INFLATION - THE APPEAL OF THE STORE BRAND 14 OMNICHANNEL EXCELLENCE REQUIRED: WHY SHOPPERS RELY ON DIGITAL EVERYWHERE - THE 2023 SHOPPING JOURNEY - THE GROWTH OF DIGITAL SCREENS - THE IMPORTANCE OF PRODUCT CONTENT 18 ABOUT SALSIFY 19 METHODOLOGY EXECUTIVE SUMMARY During the pandemic, consumers grew accustomed to the convenience of online shopping and same-day delivery — even while facing limited product availability. Today, as prices rise, their service expectations remain the same, but they’re coupled with new scrutiny for the value of brand-name products. At the same time, corporate budgets are also under scrutiny. It’s no longer enough to make product information available and compelling. Instead, brands and retailers must engage shoppers from discovery through purchase to win sales and customer loyalty — all while maintaining a sustainable profit. It’s a crucial time to demonstrate product quality online. Customers increasingly research brands and their products across a range of touch points, which is why the digital experience is a major factor in building customer loyalty, even during in-store shopping. Successful commerce in 2023 will balance current consumer demands with the realities of the supply chain, margin, and operating costs. Salsify surveyed more than 6,000 consumers around the world to help you understand which product page elements and channels to prioritize to stay profitable and grow your business this year. 3 POST-PANDEMIC, NEW RECESSION: 2023 GLOBAL GUIDE TO CONSUMERS