中东和北非娱乐产业（英）.pdf

Entertainment in MENA: building the ecosystem 2 Entertainment in MENA: building the ecosystem Table of contents 1 Executive summary 04 2 Drivers of MENA’s entertainment growth 06 3 Realizing entertainment’s potential 14 4 Conclusion 19 5 Reference 20 Entertainment in MENA: building the ecosystem 3 Executive summary The entertainment sector, from sports, media and gaming to theme parks and theatrical events, is a major contributor to GDP, job creation, economist dynamism and cultural exchange. Globally, the cultural and creative industries accounted for US$3.4t, or 4%, of global value-added in 2019.1 In the US, arts and cultural economic activity accounted for 4.3% (US$919.7b) of GDP,2 while, in Europe, it represented 4.4% (EUR643b) of EU GDP in 2019. In some emerging economies, creative industries make a larger than average contribution to growth, accounting for 7.4% of Indonesia’s GDP, for instance, and employing 14.3% of the workforce.3 Government support of the entertainment sector — through subsidies, incentives or direct investments — is predicated on its economic and societal dividends. Its financial contribution covers direct spending on events and performance, indirect spending on suppliers, vendors and business services and “adjacent” spending like merchandise or tourism. Socially, the sector improves the quality of life and helps countries to project “soft power” and find their voice in the international arena. The MENA region has the fundamentals for a vibrant and growing entertainment sector, thanks to strategic government investment, distinct heritage and cultures, and an engage