战略管理和竞争力概述.pptxVIP

战略管理Strategic Management ;TOPIC 4 愿景、使命与 战略目标体系;为什么要有愿景和使命;4;关于使命、愿景和价值观;愿景的实例; 战略愿景的主要内容;8;愿景的特征;愿景的特征;愿景的特征;如何制定愿景;核心价值观实例;如何确定核心价值观？;如何确定企业的核心目标？;2 | 16;公司业务定义模型;;那种使命的定义更好？;使命MISSION;Key Market: To provide any customer Contribution: a means of moving people and things up, down and sideways over short distances Distinction: with higher reliability than any similar enterprise in the world. ;McDonald’s Key Market: To offer the fast food customer Contribution: food prepared in the same high-quality manner world-wide, tasty and reasonably priced. Distinction: delivered in a consistent, low