品牌价值-最有价值和最强大的日本品牌200强的2023年度报告（英）-2023.8.pdf

Japan 200 2023 The annual report on the most valuable and strongest Japanese brands August 2023 Contents. About Brand Finance 3 Foreword 8 Alex Haigh, Managing Director, Brand Finance Asia Pacific Ranking Analysis 10 Sector Analysis 18 Brand Value Ranking 25 Sustainability 29 Methodology 32 Our Services 39 © 2023 All rights reserved. Brand Finance Plc. Brand Finance Japan 200 2023 /japan 2 About Brand Finance. Brand Finance is the worlds leading brand valuation consultancy. We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. We quantify the financial value of brands We put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. We offer a unique combination of expertise Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. We pride ourselves on technical credibility Brand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accounta