乡村振兴战略背景下新媒体助力农业产业发展的作用和路径——以吉林省吉林市为例.pdfVIP

蔬菜科技 服务新农村 致富百姓 乡村振兴 10.16627/j.cnki.cn22-1215/s.2023.01.112 乡村振兴战略背景下新媒体助力农业产业发展的作用和路径 ———以吉林省吉林市为例 孙铭婕1 孙立晨2 （1.吉林农业科技学院图书馆 2.吉林农业科技学院中药学院 吉林 132101） 摘 要：随着新媒体的快速发展和 级，关于乡村振兴战略背景下新媒体助力农业产业发展的作用和路径需要进一步完善和快步推进。吉林 市通过加强新媒体基础设施建设，加大新媒体人才培养力度，推进乡村新媒体平台建设，完善“新媒体+农业产业”传播模式等途径，采用新媒 体+农业政策、信息，新媒体+农业知识、技能，新媒体+品牌、营销三大结合体，使新媒体在助力乡村振兴战略实施过程中发挥最大作用。 关键词：乡村振兴；新媒体；农业产业；作用；路径 The role and path of new media in promoting the development of agricultural industry under the background of rural revitalization strategy ———Taking Jilin City Jilin Province as an Example Sun mingjie （Library，Jilin Agricultural Science and Technology University，Jilin 132101） Abstract：With the rapid development and upgrading of new media，the role and path of new media in promoting the development of agricultural industry under the background of rural revitalization strategy need to be further improved and promoted at a rapid pace.Jilin ity strengthens the construction of new media infrastructure and strengthens the cultivation of new media talents，to promote the construction of rural new media platforms，improve the communication mode of “new media agricultural industry”and other ways，and adopt the three major combinations of new media agricultural policies and information，new media agricultural knowledge and skills， new media brand and marketing，so that new media can play a maximum role in helping the implementation of the rural revitalization strategy. Key words：Rural revitalization；New media；Agricultural industry；Effect；Route 2018年 《中共中央国务院关于实施乡村振兴战略的意见》正 1 新媒体助力农业产业发展的作用