[考研类试卷]考研英语(阅读)模拟试卷3.doc.pdfVIP

[考研类试卷]考研英语（阅读）模拟试卷3 Part A Directions: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points) 0 On-line Service Twitter In September 2008, Twitter co-founder Biz Stone said the company never met to hammer out business model. No brainstorming sessions; no scribblings on a white board; the entire site would go down for hours at a time. Stone and his team were far too busy combating the sites recurring problems to worry about how it would eventually support itself. It appears that over the past year and a half. Twitter has managed to schedule a few meetings. On Tuesday, it announced and outlined its strategy to make money. The main point is Twitters decision to mask its ads as actual tweets. Rather than seeing a big, glossy image advertising a Frappuccino, users will see a sponsored Starbucks tweet that hypes the latest Frappuccino flavor. Its admittedly a small difference, but its one that allows Twitter to be true to the past three years of its development while setting a course for the next three years. Self-promotion is always what Twitter has done best. Professionals fill their feeds with links to their own work. Amateurs respond with mundane advertisements for themselves. Companies, threatened by all of this self-branding, have responded in kind. Some businesses have hundreds of followers; no matter the follower count, every tweet is a shill. Facebook has proved how hard it is to advertise against a social network. The concern is that if Twitter becomes too much of a social network—and not enough of an aggregator it will run into the same problem. In the end, the same advertising principles that exist online exist offline. Twitter is convinced the way it can make sure its ads work is by making sure theyre resonant. That word was all over Twitters ad announcement, and its sure to become a new buzzword for the Web. Twitters general