讲稿7pr1718年度总结fy17pr work reviewFY17 ions forawholeyear wehave.pptxVIP

FY17-18 PR Work Review ContentPR Achievement OverviewCelebrity CooperationOffline EventOfficial Weibo OperationEcommerce CampaignConclusions Findings With a sharp growth in 2017, for a whole year, we have gathered:PR value increment mostly relies on daily exposure rather than event driven. Celebrity dressing and daily product recommendation are greatly driving social buzz.PR Achievement Overview3243,939,076 +166Total PR Value YOYChanging with communication environment, digital new media occupied:80%of Total PR ValueKey DataActive sharing 23pax30pax23pax41pax2014林志玲-精品購物指南劉濤-健康美容梅婷-北京時尚週刊鐘麗緹-