如何写出优秀英文邮件effective business email.pdfVIP

Improving Your Business Writing To improve your writing skills, you need ▪ Good teaching materials with excellent model s ▪ An effective writing ▪ A trainer (like your ▪ Practice The Writing Process Approxim pent Prewriting • yzing the purpose and the audience – Identifying your purpose – Selecting the best channel – Switching to faster channels Factors Determining Channel Selection • Importance of message • Amount and speed of feedback required • Necessity of a permanent record • Cost of the channel • Degree of formality required Factors Affecting Media Richness • Speed • In ctivity • Verbal and nonverbal cues • Everyday langua • Focus on individual • Rate the al letter 1 following from Fax 2 5 to 1 in terms of media Face-to-face, one-on-one discussion 5 richness Posted flyer or announcement 1 (5 = media rich; 1 = media poor) Instant Message 4 • Discuss any ephone call 4 differences econference (audio) 4 with the suggested conference (audio and ) 5 ratings Voic 3 provided. 2 Choosing Communication Channels Choosing Communicat