2020年永辉超市生鲜配送永辉超市生鲜物流配送问题以及对策分析.pdfVIP

永辉超市生鲜物流配送问题以及对策分析 摘 要近年来，连锁超市逐渐成为全国零售业 的带领者。在中国，连锁超市起步较晚，经验不足，超市对物流配送环节没有给予足够的重 视，物流配送体系不完善，业务规模的扩大扩张受到制约，所以，连锁超市现代物流配送体 系的建设越来越需要得到重视。 永辉超市以经营生鲜商品为其最大特色。根据人们的消费习惯，为顾客提供绿色、新鲜、 安全、经济实惠的各种生鲜商品。本文首先简要介绍了生鲜产品物流配送的特点和要求，然 后介绍了永辉超市生鲜商品经营和物流配送的现状。在此基础上，基于物流配送中心在永辉 超市生鲜物流配送模式中的直接采购和自营风险以及物流配送中心的作用，分析了存在的不 足之处。最后，针对这些问题提出了相应的对策和建议充分发挥永辉模式的优势，合理运用 现代信息管理系统，优化和完善生鲜配送模式，使永辉超市生鲜物流配送进一步完善和推广， 也为中国连锁超市的发展提供经验。 关键词永辉超市； 生鲜； 物流； 直接采购； 配送技术 The Problem of Logistics Distribution inYonghui Supermarket and Its Countermeasures Dai Qiang School of business Abstract: Chain supermarkets have gradually become the growth pole of the retail industry in China. They have not paid enough attention to the core competitiveness of the supermarket＇s logistics and distribution links, and have limited restrictions. The scale of the enterprises is rather large and the logistics distribution system is not perfect. The continuous expansion of its business scale is constrained, and as a result, the modern logistics distribution system within the supermarket chain supermarket chain industry has been increasingly established. Yong Hui supermarket with fresh foods as its biggest characteristics, according to people＇s consumption habits, to provide customerswith green, fresh, safe and affordable, there is a wide selection of fresh food. This article first briefly the characteristics and requirements of logistics distribution of raw commodities, andby introducing the YongHui supermarket to livefresh goods management present situation and the logistics distribution link, on the basis of the logistics distribution mode of Yong Hui supermarket to live fresh commodities that exist in the direct purchasing and proprietary risk big, the imperfection of logistics distribution center such as disadvantages were analyzed, and finally put forward the corresponding countermeasures and Suggestions according to these questions, give full play to the advantag