新媒体技术下的汽车营销策略研究毕业论文.docxVIP

四川工业科技学院本科毕业设计（论文） PAGE II 摘 要 本论文围绕新媒体技术下的汽车营销策略展开研究，提出了基于新媒体技术的汽车营销策略设计框架，包括目标市场的选择、营销内容的制定、营销渠道的选择和营销效果的评估等方面。通过对消费者需求的深入调研，分析了消费者对汽车营销的态度和需求，为后续研究提供了实证基础。在理论框架的指导下，采用社交媒体营销、移动营销、内容营销等方式进行实证研究，通过数据分析和实验结果验证了所提出的营销策略的有效性和可行性。总结了本研究的主要结论，包括新媒体技术在汽车营销中的应用效果、消费者需求特点、营销策略设计和实施等方面，并提出了相应的建议和展望，为汽车营销实践和未来研究提供了有价值的参考。本论文的亮点在于提出了基于新媒体技术的汽车营销策略设计框架，考虑了新媒体技术的特点和消费者需求，为实际营销活动提供指导。对新媒体技术下的汽车营销策略进行了全面深入的研究，为汽车行业的营销创新和发展提供了有价值的参考。 关键词：新媒体；汽车营销 Abstract This paper focuses on the research of automotive marketing strategies under new media technology, and proposes a design framework for automotive marketing strategies based on new media technology, including the selection of target markets, formulation of marketing content, selection of marketing channels, and evaluation of marketing effectiveness. Through in-depth research on consumer demand, the attitudes and needs of consumers towards automotive marketing were analyzed, providing an empirical basis for subsequent research. Under the guidance of the theoretical framework, empirical research is carried out by means of social media marketing, mobile marketing, content marketing, etc. Through data analysis and experimental results, the effectiveness and feasibility of the proposed marketing strategy are verified. Summarized the main conclusions of this study, including the application effect of new media technology in automotive marketing, consumer demand characteristics, marketing strategy design and implementation, and proposed corresponding suggestions and prospects, providing valuable references for automotive marketing practice and future research. The highlight of this paper is that it proposes a framework for designing automotive marketing strategies based on new media technology, taking into account the characteristics of new media technology and consumer needs, and providing guidance for actual marketing activities. A comprehensive and in-depth study of automotive marketing strategies under new media technology has bee