Ofcom：2023年媒体报告（英文）.pdfVIP

Media Nations UK 2023 Published 3 August 2023 Contents Section Overview 3 TV and video consumption trends 6 Introduction: viewing to linear broadcast TV has continued its long-term decline 6 Total video viewing 6 Broadcast TV viewing 8 Most-watched programmes and events 12 Subscription video-on-demand 15 TV viewer journeys 17 Social video 21 Audience attitudes and sentiments 25 TV and video industry trends 30 Introduction: the post-pandemic bounce-back has given way to new challenges across the industry 30 Industry revenues 30 Advertising market trends 32 Broadcasters’ output and spend 35 Online video market developments 40 Radio and audio 47 Industry trends: continued growth in local advertising and sponsorships fuels commercial radio 47 Revenues and spend 47 Availability and distribution of radio services 50 Market developments 52 Audience trends: overall reach of live radio stays high as listening continues to shift to online 55 Audio listening 55 Live radio listening 58 Music streaming 64 Podcasts 66 Smart speakers and voice assistants 69 In-car listening 70 Overview This is Ofcom’s sixth annual Media Nations report, a research report for industry, policymakers, academics and consumers. The main objectives of the report are to review key trends in the media sector and set out how audiences are served in the UK. We adopt a cross-platform perspective, including broadcast TV and radio, as well as digital delivery including online video and audio streaming. As with previous editions, this report is accompanied by an interactive report containing an extensive range of data. We also publish separate reports for Northern Ireland, Scotland and Wales covering specific themes and issues relevant to thos