商业广告翻译的心理取向顺应.docxVIP

商业广告翻译的心理取向顺应 商业广告翻译的心理取向顺应 　　[中图分类号]F27　　[文献标识码]A　　[文章编号]2095-3283〔2022〕04-0152-04　　Abstract： With the development of globalization and the popularization of mass media， commercial advertisements have become an indispensable part in people’s lives. Different consumer groups have different psychology， so it is necessary to understand the psychology of different consumers and to adapt to their psychological needs in the translation of commercial advertisement so that the function of induction can be fully played. This article tries to divide the consumers into different groups according to