网络舆情危机下旅游形象感知的变化及对出游意向的影响-以青岛“天价虾事件”为例.pdfVIP

人文地理 2019年第4期总第168期 文章编号:1003-2398(2019)04-0152-09 DOI:10.13959/j.issn. 1003-2398.2019.04.018 网络舆情危机下旅游形象感知的变化及对出游意向的影响 ——以青岛“天价虾事件”为例 1，2 3 1 2 3 张 薇 ，史坤博 ，杨永春 ，秦兆祥 ，邵 蕊 （1.兰州大学资源环境学院，兰州730000 ；2. 内蒙古师范大学旅游学院，呼和浩特010022 ； 3.根特大学地理系，根特B9000） THETHE CHANGECHANGE ININ PERCEIVEDPERCEIVED IMAGEIMAGE ANDAND ITSITS EFFECTEFFECT ONON TRAVELTRAVEL INTENTIONINTENTION WITHWITH THETHE INTERNETINTERNET PUBLICPUBLIC OPINIONOPINION CRISIS:CRISIS: AA CASECASE STUDYSTUDY OFOF QINGDAOSQINGDAOS PRICEYPRICEY PRAWNPRAWN 1,2 3 1 2 3 ZHANG Wei , SHI Kun-bo , YANG Yong-chun , QIN Zhao-xiang , SHAO Rui (1.CollegeofEarthandEnvironmentalSciences,LanzhouUniversity,Lanzhou730000,China; 2.CollegeofTourism,InnerMongoliaNormalUniversity,Hohhot010022,China; 3.DepartmentofGeography,GhentUniversity,Ghent,B9000,Belgium) Abstract:Abstract: Tourism has played an increasingly important role in the regional economy, which is an important supplement to regional economic development. But with the rapid development of Chinas tourism economy, upgrading and maintaining the tourism image has become one of the key tasks of tourism destinations. How- ever, in the Internet era, the Internet public sentiment crisis is bringing new threats to the image of tourist des- tinations and it is worthy of arousing academic attention. Taking Qingdaos pricey prawn as a study case, and the paper aims to construct the relationship between the changes in perceived images and analyzes the ef- fe