《旅游管理专业英语》(第二版) 讲义 Lesson10 Frequent flyer prog精品.pdfVIP

Frequent flyer program A Frequent Flyer Program is a service offered by many airlines to reward customer loyalty. Typically, airline customers enrolled in the program accrue points corresponding to the distance flown on that airline. Accrued points (also known asfrequent flyer miles ) can be redeemed for free air travel and other products or services, as well as allowing passengers to have increased benefits - such as airport lounge access, or priority bookings. With the introduction of airline alliances and code-share flights, frequent flyer programs are often extended to allow benefits to be used across partner airlines. Points accrual The primary method of obtaining points in a frequent flyer program is to fly with the associated airline. Most systems reward travellers with a specific number of points based on the distance travelled (such as 1 point per mile flown), although systems vary. In Europe, for example, a number of airlines offer a fixed number of points per flight regardless of the distance. The calculation method can become complicated, with additional points given for flying first or business class, and often less points given when flying on discounted tickets. Many programs allow points to be obtained not just through flying, but by staying at participating hotels, or renting a vehicle from a participating company. Other methods include credit cards that offer points for charges made to the card, and systems which allow restaurant diners to earn miles by eating at participating restaurants. Programs differ on the expiry of points - some expire after a fixed time, and others expire if the account is inactive for an extended period (for example, three years.) Customer Status Many frequent flyer programs identify travellers who fly more than a few times per year by awarding them different status levels, which in turn give a number of bene