花草茶叶连锁创业策划书.docVIP

花草茶连锁店 创业策划书 目 录 创业背景································ 花草茶连锁店简介························ 选址··································· 店铺管理······························· 营销战略······························· 宣传工作······························· 经济成本分析··························· 风险规划······························· 十、优势···································· 创业背景 　 随着我国居民生活水平的提高和消费观念的变化，饮茶已从昔日的生活奢侈品转为日常的生活必需品。同时随着消费者追求健康，天然的意识的不断提高，茶叶消费市场对茶的品种，功效的需求也在发生变化。为了满足消费者不同的需求，茶市场即将出现一种风潮，使得花草茶将流行起来。 女人如花，花如女人。花草茶是女人天生的朋友。男人喝茶。女人饮花。中国传统上就有女性饮花的习惯，玫瑰花、桃花等作为美容花草在皇宫内院和民间应用已经有几千年的历史，所以人们的心里早已接受花草美容的观念;而且爱