A New Era of Mass Tourism分析和总结分析和总结.docxVIP

A New Era of Mass Tourism IN recent years， taking a trip has become a normal part of people’s life in China. Desire to see the bigger world drives them to make full use of weekends， festivals and holidays， and paid leave to go traveling. China National Tourism Administration statistics show that， in 2015， the country’s domestic tourists surpassed four billion persontimes， and outbound tourists hit 120 million person-times. The total tourism income from domestic and international tourists， meanwhile， exceeded RMB 4 trillion. In the same period， the number of Chinese domestic and outbound travelers， along with their consumption at home and abroad， ranked a world No. 1. Despite the economic downturn and restructuring pressure， China’s tourism industry has shown a steady increase. Mass tourism is hence expected to develop into a main driving force for consumption and structural growth. The tasks to be carried out in 2016， as detailed in this year’s government work report， include ensuring people are able to take paid vacations， strengthening development of tourist and transport facilities， scenic spots and tourist sites， and recreational vehicle parks， and ensuring that the tourism market operates according to regulations. The report stressed that，with these efforts，the country will usher in a new era of mass tourism. This marks the third year in a row that tourism has been mentioned in the government work report. More important， the industry has for the first time been included in the report as a significant foundation for tapping the potential domestic demand. This can be considered as guidance for further development of China’s tourism industry. More to Enjoy A facet of quality living， travel represents the pursuit of a beautiful life. A trip is often expected to make tourists feel both joyful and content. Nevertheless， in the past， the limited resources of China’s tourism industry and an imperfect tourism market fell far short of travelers’demands. Some even describ