浅析老干妈的营销策略和启示.docVIP

浅析老干妈的营销策略和启示 目录 前言 ..................................................................... 1 1 老干妈的SWOT分析 ..................................................... 2 1.1优势 ................................................................ 2 1.2劣势 ................................................................ 3 1.3机遇 ................................................................ 4 1.4威胁 ................................................................ 5 2 老干妈营销策略分析 ..................................................... 6 2.1产品特色 ............................................................ 6 2.2市场细分