广告、促销与整合营销传播（第8版）题库chapter 8.docxVIP

Integrated Advertising,Promotion,and Marketing Communications 8e (Clow/Baack) Chapter 8 Digital Marketing 1) Digital marketing combines each of the following except: A)e-commerce. A) B) mobile marketing. C) internet marketing. D) indirect response marketing. Answer: D Difficulty: Easy Skill: Definition(Concept) AACSB: Application of knowledge LO: 8.1 What is digital marketing? 2) Digital marketing combines the components ofe-commerce, internet marketing, and mobile marketing. Answer: TRUE Difficulty: Easy Skill: Definition(Concept) AACSB: Application of knowledge LO: 8.1 What