广告、促销与整合营销传播（第8版）题库chapter 10.docxVIP

Integrated Advertising, Promotion,and Marketing Communications 8e (Clow/Baack) Chapter 10 Alte rnative Marketing 1) Each of the follo wing statements is true, except: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. B) alternative marketing programs are on the rise. C) advertisers are using more alternative media. D) advertisers are spending more money on trying to reach potential customers in new and innovative ways. Answer: A Difficulty: Moderate Skill: Definition(Concept) AACSB: Reflective thinking LO: 10.1