广播电视编导-韩国电视剧成功进入我国的传播学分析.docxVIP

PAGE PAGE III 3 3 韩国电视剧成功进入我国的传播学分析 摘要：新世纪以来，韩剧在中国获得了蓬勃的发展，“韩流”的入侵势不可挡。韩剧在中国的热播已不仅仅是一种文化传播现象，更是一种多方面、多层次的社会文化现象。造成这一现象是多种因素相互作用的结果，其中有韩剧自身特点因素，也跟中国大众的文化心理因素息息相关。如果我们的文化建设适应不了这样的新形势，我们的文化工作者不能创造出满足人们特别是青少年精神文化生活需求的产品，必定会有其他外来文化占领我国的文化市场，同我们争夺青少年观众。韩剧热对中国社会文化产生了较大影响，而这些影响有利有弊，需以谨慎和辩证的态度理性对待，从而取其精华，去其糟粕，以促进中国本土影视文化的长足发展。本文将从韩剧的起源和发展历程入手，剖析韩剧在现代化大背景之下得以生存和崛起的原因，并由此通过具体现象举例，论证韩剧对中国社会文化所带来的影响，同时借鉴韩剧成功的因素，对中国传媒产品的发展提出意见和建议。 关键词：韩剧；文化；传播 Abstract: Since the beginning of the new century, south Korean dramas have developed vigorously in China, and the invasion of south Korean wave is unstoppable. The popularity of Korean dramas in China is not only a cultural transmission phenomenon, but also a multi-faceted and multi-level social and cultural phenomenon. This phenomenon is the result of the interaction of many factors, including the characteristics of Korean dramas and the cultural and psychological factors of the Chinese public. If our cultural construction cannot adapt to this new situation and our cultural workers cannot create products that meet the needs of people, especially young people, for their spiritual and cultural life, other foreign cultures will surely occupy the cultural market of our country and compete with us for young peoples audience. The south Korean drama craze has exerted a great influence on Chinese society and culture, and these influences have both advantages and disadvantages, which should be treated rationally with a cautious and dialectical attitude, so as to select the essence and discard the dross, and promote the long-term development of Chinese local film and television culture. This article starts with the origin and development of Korean dramas, analyzes under the modern background of south Korean television dramas survive and cause of the rise, and thus through concrete phenomenon, for example, argument on the effects of Chinese society and culture of south Korean television dramas, and draw lessons from success of Korean dramas, put f