XX企业销售人员的薪酬满意度探析.docxVIP

PAGE PAGE I XX企业销售人员的薪酬满意度探析 摘要 随着我国经济的不断发展，居民收入水平不断提高，人们的出行方式由以公共交通工具为主转变为以私家车出行为主，汽车行业有了突飞猛进的发展，汽车销售人员作为企业和客户之间联系的纽带，在汽车行业中发挥着至关重要的作用。然而，随着经济的飞速发展，销售行业迅速扩大，同时销售人员的流动率也大大增加，这些情况对企业的人员结构和总体利润都造成了影响，汽车销售企业薪酬结构的改善与汽车销售人员薪酬满意度的提升是当代汽车销售企业应该关注的重要话题。 本论文研究的主要目的是对汽车销售人员的薪酬结构进行深入探析，通过改善企业薪酬结构、提高员工薪酬满意度，有效地减少企业员工流失率、维持行业经济健康稳定发展。本文主要运用文献查阅法、问卷调查法、实地访谈法等方法对长沙市星沙县中南汽车世界各大汽车企业销售人员的薪酬满意度的现状和存在问题进行了理论和实证研究，得出汽车销售人员流动率大是由于企业薪酬结构不合理、员工激励不到位为主的原因共同导致。针对相关原因，本文提出了相应的解决措施：确定科学的基本工资与可变薪酬比例、建立科学有效的考核体系、提高非经济性薪酬比例、建立全方位的沟通机制。从这四个方面着手，提高汽车销售人员薪酬满意度，减少人员流动率，促进汽车行业的稳定持续发展。 关键词：汽车行业；销售人员；薪酬满意度 Abstract With the continuous development of Chinas economy, the income level of residents has been continuously improved. Peoples travel mode has changed from public transport to private car. The automobile industry has developed by leaps and bounds. Automobile sales personnel as enterprises and customers. The link between the links plays a vital role in the automotive industry. However, with the rapid development of the economy, the sales industry has expanded rapidly, and the turnover rate of sales personnel has also increased greatly. These conditions have affected the personnel structure and overall profit of the company, and the improvement of the salary structure of automobile sales enterprises and automobile sales personnel. The improvement of salary satisfaction is an important topic that should be paid attention to by contemporary automobile sales companies. The main purpose of this thesis is to deeply analyze the salary structure of automobile sales personnel, improve the salary structure of employees and improve the salary satisfaction of employees, effectively reduce the turnover rate of employees and maintain the healthy and stable development of the industry. This paper mainly uses the literature review method, questionnaire survey method, field interview method and other methods to conduct theoretical and empirical research on the status quo and existing problems of the salary satis