南阳三色鸽食品服务营销策略分析.docxVIP

20 届 本 科 毕 业 设 计（论 文） 南阳三色鸽食品服务营销策略分析 Analysis on Marketing Strategy of Nanyang Tricolor Pigeon Food Service 学 院：___ __________ 专业班级： __ 姓 名：___ __________ 学 号：_ _______ 指导教师：___ _____ __ 完成时间： 201x年x月x日 二〇一X年X月 论文题目：南阳三色鸽食品服务营销策略分析 专 业： 学 生： 签 名： 指导教师： 签 名： 摘要 服务营销是企业在充分认识满足消费者需求的前提下，为充分满足消费者需要在营销过程中所采取的一系列活动。服务作为一种营销组合要素，真正引起人们重视的是本世纪80年代后期，这时期，由于科学技术的进步和社会生产力的显著提高，产业升级和生产的专业化发展日益加速，一方面使产品的服务含量，即产品的服务密集度日益增大。另一方面，随着劳动生产率的提高，市场转向买方市场，消费者随着收入水平提高，他们的消费需求也逐渐发生变化，需求层次也相应提高，并向多样化方向拓展。服务营销在现今企业尤其是食品企业中起着越来越重要的作用。本文主要以南阳三色鸽食品公司为例，着重分析其服务营销现状和具体实施策略。 关键词：服务营销；市场营销；南阳三色鸽食品公司  Title: Analysis on Marketing Strategy of Nanyang Tricolor Pigeon Food Service Major: XXXXX Name: Signature: Supervisor: Signature: Abstract Service marketing is a series of activities that enterprises take in the marketing process to fully meet the needs of consumers on the premise of fully understanding the needs of consumers. As a marketing mix factor, service really attracts peoples attention in the late 1980s. During this period, due to the progress of science and technology and the remarkable improvement of social productivity, the development of industrial upgrading and production specialization is accelerating day by day. On the one hand, the service content of products, i.e. the service intensity of products, is increasing day by day. On the other hand, with the improvement of labor productivity, the market turns to the buyers market. With the increase of income level, consumersconsumption demand changes gradually, and their demand level also increases correspondingly, and expands to the diversification direction. Service marketing plays an increasingly important role in todays enterprises, especially in food enterprises. This paper mainly takes Nanyang