旅游者受扰现象研究——以来沪游客为例的中期报告.docxVIP

旅游者受扰现象研究——以来沪游客为例的中期报告 摘要： 随着旅游业的发展，旅游者受扰现象也逐渐增多，严重影响着旅游体验。本研究以来沪游客为例，通过问卷调查和个别访谈的方式，探究了旅游者受扰现象的类型、原因以及应对措施。调查结果显示，来自城市的游客更容易受到交通、语言、文化等方面的困扰，而农村游客则更容易受到环境干扰、安全问题等方面的困扰。旅游者主要的应对措施为提前做好旅行计划、寻求旅游服务人员的帮助以及采用网络信息等自助措施。建议旅游业加强对游客资讯的提供、加强旅游流程的标准化、加强培训旅游服务人员的能力等措施来减少旅游者受扰现象。 关键词：旅游者受扰；来沪游客；问卷调查；个别访谈 Abstract: With the development of tourism industry, the phenomenon of tourist disturbance has gradually increased, seriously affecting the tourism experience. Taking the case of Shanghai tourists as an example, this study explored the types, causes and countermeasures of tourist disturbance through questionnaire survey and individual interviews. The survey results showed that urban tourists were more likely to be troubled by transportation, language, culture and other aspects, while rural tourists were more likely to be troubled by environmental interference and safety issues. The main countermeasures of tourists were to do a good job of travel planning in advance, seek help from tourism service staff, and use self-help measures such as network information. It is suggested that the tourism industry should strengthen the provision of tourist information, standardize the tourism process, and enhance the ability of tourism service personnel through training to reduce the phenomenon of tourist disturbance. Key words: tourist disturbance; Shanghai tourists; questionnaire survey; individual interview