战略图表九头蛇充满活力02 2014.pdfVIP

STRATEGIC CHART DATE : 21/02/2014 RANGE OR FRANCHISE : HYDRA ENERGETIC PRODUCT : 24H ANTI-FATIGUE MOISTURIZER CONSUMER TRUTH (insight) – Men 30+ / active, urban, concerned about their image / look. – They have a very stressful and intense life. – They are in the process of rising professionally and socially, and need to succeed on all fronts. – Marks of fatigue have appeared on their face and their skin recovers more slowly than before. – Reluctant to use sk are products as they don’t believe in their efficacy: “why would I use sk are products as I can see no difference at all?” 21/02/2014 PRODUCT TRUTH • REASON TO BELIEVE (superiority of science) – Tested and proven efficacy on non-users: 84% of men look less tired! – Long-lasting 24H moisturizer. – Vitam : boos ergy. – OXYGEN CP (algae extract): optimizes cells respiration and energizes sk ells continuously to provide more energy to skin all day long (“bowl of fresh air”) – Gel-cream texture: light, non-greasy, non-sticky, lets the skin breath. • BENEFITS: – Functional: in 1 gesture, fights the 5 signs of fatigue for 24H (dark circles, tightness, dullness, loss of firmness, roughness). – Emotional: “all day long and in all circumstances, my sk an keep up!” 21/02/2014 COMMUNICATION IDEA Look sharp, not tired! 21/02/2014 ASSETS • TVc • Print n: to come. 21/02/2014 • FOR USAGE RIGHTS PLEASE CONTACT : – MAUD .LEDOUX@MCCANN .COM – ANAIS.MENDAILLE@MCCANN .COM 21/02/2014 THANK YOU ! 21/02/2014 消费者 （洞察） 30 岁以上 /活跃、都市、关心自己的形象/外表。 他们的生活 很大且紧张。 他们正处于职业和社会地位的提升过程中，需要在各