BEC-higher-module-4高级商务英语.pptxVIP

HIGHERSUCESS WITHBEC第1页，共56页。BEC-higher-module-4高级商务英语全文共56页，当前为第1页。 MODULE 4 Business TopicThe art of selling第2页，共56页。BEC-higher-module-4高级商务英语全文共56页，当前为第2页。 4.1 Business topic: The art of selling4.2 business skills:Presenting figures4.3 Exam spotlight:Writing Test Introduction and Part oneMODULE4第3页，共56页。BEC-higher-module-4高级商务英语全文共56页，当前为第3页。 MODULE 4Contents1. Selling (vocabulary) 2. Sales techniques 3. Advertising trends 4. A sales report 5. Presenting figures 6. Analyzing a graph 第4页，共56页。BEC-higher-module-4高级商务英语全文共56页，当前为第4页。 4.1 The art of sellingclose the saledetouraltitudeaptitudebuying signalperceived benefitadded valuecompetitive advantageselling pontemotional benefit达成交易绕道，弯路高度，海拔能力 成交信号情感利益情感利益附加值竞争优势卖点decision maker决策者option选择供应的附件prospectreliability可能成为主顾的人可靠性（产品）VOCABULARY:第5页，共56页。BEC-higher-module-4高级商务英语全文共56页，当前为第5页。 4.1 The art of sellinglinepresenterhard-sellconstraintpushyanecdotepoint-of-salenichepayment termsdeodorant行业，行当主持人强行推销限制，制约 粗鲁的， 莽撞的轶事， 奇闻除臭剂销售网点专门市场支付方式word-of-mouth口头传播viral marketing病毒式营销advertiservehicle advertising广告客户车辆广告VOCABULARY:第6页，共56页。BEC-higher-module-4高级商务英语全文共56页，当前为第6页。 4.1 The art of sellingubiquityPVRpop-up adsbanner adsupsurgefragmentreceptive audiencerewindmedia companybroadband普遍存在个人视频录像机自动弹出广告横幅广告 增长，高涨使分裂宽带受众倒带传媒公司premium过高价值catch-on包罗万象的creating a buzzholistic造势全盘的）VOCABULARY:第7页，共56页。BEC-higher-module-4高级商务英语全文共56页，当前为第7页。 1. quotations-understandingPersonality Cheerful disposition性格Mental ingredient: imagination, creation, initiatives, presence of mind…Patience and perseveranceCourtesy Complete knowledge about the products, company and the customers2. successful sales: price, product feature, or emotional benefit4.1 The art of sellingLead-in： For saleVOCABULARY:第8页，共56页。BEC-higher-module-4高级商务英语全文共56页，当前为第8页。 4.1 The art of sellingSelling: qualities Optimistic Never put off by failuresManipulate the buyer’s feelingsmotivatedVOCABULARY:第9页，