高中英语牛津译林版模块4Unit1Advertisingwordpower课件.pptVIP

M4U1 Advertising Word power * * Li Yang Crazy English * * Suppose you are Li Yang, and you wish to produce a new kind of electrical dictionary(电子词典), what preparations should you make in order to attract most customers? Technology Market research（市场研究/调查） Advertisements …… Brain storming: * * Market research sales/marketing department consumers market share sales targets market leader high quality sales figures sales and marketing * * Market research sales/marketing department consumers market share sales targets market leader high quality sales figures sales and marketing 消费者 市场份额 销售目标 市场主导者 高质量 销售量 (产品)销售和市场营销 销售/营销部门 * * Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________ the percentage of a market that the company has. Also important are the s__________ the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ the amount which has been sold should be reported every day, so the company can check the progress of their product. roduct arket research ales and marketing ales/marketing department onsumers arket share ales targets arket leader igh quality ales figures * * Pair work: Complete the dialogue between Mr Carter and Ms Jones on page 7 in your textbook. * * Mr Carter: Our new product has been on the market for one month. What is its _____________ now? Ms Jones: We have