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Brown and Levinson ’s Politeness Strategy
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nPerhaps the most thorough treatment ofthe concept ofpoliteness is that ofPenelope Brown and Stephen Levinson, which was first published in 1978 and then reissued, with a long introduction, in 1987.
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nBrown and Levinson sum up human politeness
behaviour in four strategies, which correspond to these examples: bald on record, negative politeness, positive politeness, and off-record- indirect strategy.
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Bald on-record
. The bald on-record strategy does nothing to
minimize threats to the hearers “face”.
• An emergency: Help!
• Task oriented: Give me those!
• Request: Put yourjacket away.
• Alerting: Turn your lights on! (while driving)
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Positive Politeness
. The positive politeness strategy shows you
recognize that your hearer has a desire to be respected. It also confirms that the relationship is friendly and expresses group reciprocity .
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Strategies
St. 1 Notice, attend to H
Suggests that S should take notice ofaspects ofH’s conditions. Examples:
“Goodness you cut your hair! … By the way I came to borrow some sugar.”
“What a beautiful dress! Where was it bought?”
“We ate too many beans tonight, didn’t we?”
St. 2 Exaggerate
This often done with exaggerated intonation, stress, and other
“You are a fantastic cook, the lunch was great!”
“How absolutely marvelous/ extraordinary/ …..”
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aspects ofprosodic. Examples:
Strategies
St. 3 Intensify interest to H
S intensify the interest ofhis own contribution, by “making a
“I come into his room, and what do you think I see? – a huge
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mess all over the place and right in the middle, a naked ….”
St. 4 Use in- group identity makers
Using any ofthe innumerable ways to convey in- group
membership: address forms, language or dialect, jargon or
slang and ellipses. Examples:
“Honey, can you give me the beer?” “Hey brother, what’s going on?” “How about a drink?”
good story” and draw H as a participant into the conversation
with direct quest
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