How far can Amazon go分析和总结分析和总结.docxVIP

How far can Amazon go? 亚马逊还能走多远？ It has upended industries and changed the way the world shops. But it should beware ofabusing its power 亚马逊颠覆了传统产业，甚至改变了世界的消费方式。但现在应该谨防它滥用其主导地位。WHEN Jeff Bezos left his job in finance and moved to Seattle 20 years ago to start a new firm,he rented a house with a garage, as that was where the likes of Apple and HP had been born.Although he started selling books, he called t he firm Amazon because a giant river reflected thescale of his ambitions. Thi s week the worlds leading e-commerce company unveiled its firstsmartphon e, which Amazon treats less as a comm