贝恩咨询贝恩CaseInterview11页.pptxVIP

Bain Company: Case Interview • Take notes • Ask questions • Structure your analysis • Drive towards a recommendation Introduction • Music retailer: cassettes, CDs, and videos • Business Activities – Mail order—records and tapes – Went public – Expanded retail stores to 400 mall-based stores – Recent focus on Internet – Mail order channel was allowed to die • Issue : Declining revenue and margins Case Question: Entertain Me • Wrong : Always use the same framework regardless of the business issue • Better : – Clarify the primary business issues – Evaluate options • Explore broader issu