2023年直接面向消费者的品牌报告 .pptx

Direct-to-consumer established a firm foothold in the early 2020s, and as the market evolves, it remains at the forefront of how brand and agency teams go to market to win a share of wallet and earn loyal customers. In 2023, experts are framing the future of DTC as one in which retaining those loyal customers will be critical for larger organizations, while smaller and mid- size DTC brands will dive even deeper into acquiring new and loyal shoppers to drive revenue. In this new State of the Industry report, Digiday and Klaviyo polled 154 brands and agencies to explore how marketers in the DTC space have shaped their Our survey also told us that DTC marketing teams could use some outside help in all these steps, goals and activations. Most of our respondents are running their campaigns with multiple internal teams and little in the way of external expertise (with cost being the barrier). However, as they plan for a 2024 rich in opportunities around the expanding digital advertising ecosystem, AI-driven testing and better shipping/fulfillment systems, this report also unpacks what strong partnerships will look like and what DTC marketers can ask of agencies and other external teams to ensure a successful — and profitable — year of campaigns to come. marketing strategies in 2023 and what’s to come in 2024. We learned that they’re generally leaning on influencers and digital channels, with an emphasis on video strategies. At the same time, they’re striving to make their data work harder for them by improving data quality and accessibility. From access to first-, second-, third-, and zero-party options to data’s actionability and accuracy, fragmentation across platforms and tech-stack integration barriers are putting DTC marketers in challenging spots across their campaigns. The DTC strategies that are driving revenue for marketing teams How DTC is measuring success in