文件2016年产品上市活动数字沟通方案.pdfVIP

XC90 T8 Launch n digital n 2016年产品上市活动数字沟通方案 Prepared by OMP, Linked by ISOBAR. Sept.9th 2015 Your objective , our task. -Strengthen Volvo luxury brand image with the launch of T8 series. 借助XC90 T8上市契机，进一步强化沃尔沃奢华汽车品牌形象。 -Ignite the awareness of XC90 T8 and win our prospective audience’s preference. (Category education StrengthenT8’s advantages) T8车款知晓度，并赢得潜在消费者偏好。 -Build and enhance volvo’s influence in the PHEV category. 树立并强化沃尔沃在PHEV细分市场的 和 。 Key Event 关键节点