北京Internet技术研究所的行销英文 .pptxVIP

Marketing on the Internet” Beijing Institute of Technology11/22/20221Lecture 3:eMarketing (2)By Clare Sham Email:sclare@ We’ll cover …11/22/20222Why online ad so attractiveForms of internet adScope of TargetingWhat is Rich mediaAd inventory… eCouponing / ePromotion / Loyalty ProgramViral Marketing Online Advertising -Why it is attractive t Advertisers11/22/20223Best tool to track usersCollect transactional data on usersTargetingBehavior tracking user profiling Provide direct quantifiable link between advertising salesInteractivityCost-EfficiencyVast user base More Measurable Accountable11/