跨文化交际全部课件.pptxVIP

Session1

Culture,

Communication,

InterculturalCommunication;ImportanceofInterculturalCommunication;Warmingup;LectureOutline;1.Whatisculture?;SirEdwardTylor’sdefinitionin1871(firstuseofthisterm):

“thatcomplexwholewhichincludesknowledge,belief,art,morals,law,custom,andanyothercapabilitiesandhabitsacquiredbymanasamemberofsociety”

;KroeberandKluckhohn(1952)

Culture:ACriticalReviewofConceptsandDefinitions

(listingmorethan300definitions);PorterSamovar

Thedeposit（沉淀物）ofknowledge,experience,beliefs,values,attitudes,meanings,hierarchies,religion,notionsoftime,roles,spatialrelations,conceptsoftheuniverse,andmaterialobjectsandpossessionsacquiredbyagroupofpeopleinthecourseofgenerationsthroughindividualandgroupstriving.

InterculturalCommunication:AReader;Basicfunctionsofculture;;;1)Cultureislearned

consciouslyorunconsciously:

(enculturation)

**throughProverbs,Folktales,Myths,andlegends

**throughArt

e.g.BeijingOpera

**throughMassMedia

;;Canyoutellwhichofthefollowingareabovethewaterandwhicharebelow?;CaseStudy

Richard,anengineerfromtheUnitedStates,wasinvitedtotaketeawithoneofhisBritishcolleagueswhilehewasinEngland.Thiswasapurelysocial,relaxedoccasion.Teawasservedalongwithsugarandcream.Ashehelpedhimselftosomesugarandcream,hesensedhehaddonesomethingwrong.

Canyoutellwhatwentwrong?;Oct.5,200521stCentury

ChangingTastes

“ThisJulyChinaDailyreportedsevereobesityaffects16to20percentChina’syoungurbanites.”

“AmajorstudyreleasedbyCentreforPublicNutritionandDevelopmentlastSeptemberfoundasincomeincreases,energyintakeincreases.Butahighpercentageofthatextraenergycomesfromfat.Andgrainsandpotatoeswereeatenless.”

;4)Cultureistransmittedfro