APP的商业计划书.docVIP

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APP的商业计划书.doc

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(完整word版)APP的商业计划书

篇一：app创业计划书

＊*软件开发有限责任公司

创业规划书

一、执行总结

1。1公司描述····················································1

1.1。1公司简介·················································1

1.1.2公司组织结构·············································1

1.1.3公司战略目标·············································2

1.1。4企业文化·················································3

1。2项目及产品服务介绍··········································3

1。2。1产品服务·················································3

1.2。2技术描述················································3

电子商务类型技术描述····································3地方门户类型技术描述····································4服务行业类型技术描述····································5产品展示类型技术描述····································6

1.2。3盈利模式介绍·············································7

1.3商业模式及盈利预测··········································7

二、产业背景·······················································8

三、app市场分析

3。1微观环境分析···············································8

3.1.1竞争对手分析···········································8

3.1.2消费者分析············································8

3.2宏观环境分析···············································8

3。2。1市场经济发展··········································8

3。2。2网络技术发展··········································9

3。3优劣势分析·················································9

3.4结论·······················································9

四、竞争分析

4。1竞争描述····················································9

4。2产品进入目标市场分析·······································10

4。3主要竞争对手情况···········································10

5.4产品竞争··················································104.5价格特点分析···············································11

4。6app项目swot分析········································12

五、营销策略

5.1市场定位···················································13

5。24p分析····················································13六、团队管理······················································1

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