[2023秋期版]国开电大本科《商务英语4》机考总题库.docxVIP

[2023秋期版]国开电大本科《商务英语4》机考总题库

商务英语4机考总题库参考内容如下：

1.BusinessCommunication:

-Theimportanceofeffectivebusinesscommunicationintodaysglobalizedbusinessworld.

-Differentformsofcommunicationinbusiness,suchaswritten,oral,andnon-verbalcommunication.

-Strategiesforimprovingbusinesscommunicationskills,includingactivelistening,clearandconcisewriting,andeffectivepresentationskills.

2.NegotiationandDecisionMaking:

-Theprocessofnegotiationanditsimportanceinbusinesstransactions.

-Differentnegotiationstylesandtechniques,suchasdistributivebargainingandintegrativebargaining.

-Factorsaffectingdecisionmakinginbusiness,includingcognitivebiasesandethicalconsiderations.

-Strategiesforachievingwin-winoutcomesinnegotiationsandmakinginformedandethicalbusinessdecisions.

3.Cross-culturalBusiness:

-Thechallengesandbenefitsofconductingbusinessinaglobalandmulticulturalenvironment.

-Culturaldifferencesinbusinessetiquette,communicationstyles,andnegotiationtechniques.

-Strategiesforeffectivelymanagingandadaptingtocross-culturaldifferencesinbusinessinteractions.

-Theroleofculturalintelligenceinbuildingsuccessfulcross-culturalbusinessrelationships.

4.InternationalTradeandGlobalization:

-Theimpactofglobalizationoninternationaltradeandbusinessopportunities.

-Thebenefitsandchallengesofengagingininternationaltradeforbusinesses.

-Tradepolicies,suchastariffs,quotas,andtradeagreements,andtheireffectsonglobalbusiness.

-Strategiesforenteringandexpandingintointernationalmarkets,includingmarketresearchandentrymodes.

5.MarketingandAdvertising:

-Theroleofmarketinginbusinessanditsimportanceforreachingtargetcustomers.

-Differentmarketingstrategiesandtechniques,suchassegmentation,targeting,andpositioning.

-Theuseofdigitalmarketingtoolsandplatformsintodaysdigitalage.

-Theethicalcons