2022中国快消品零售市场趋势解读.pptxVIP

?2022NielsenConsumerLLC.AllRightsReserved.

2022年1月指数值121.5120.5113.286.7环比增长1.42%零售总额当期值(亿元）零售总额同比增幅(%)2月-0.82%-6.06%-23.41%0.12%33.834.23月4月17.712.412.15月86.88.56.74.94.43.93.12.56月88.92.42%1.7-3.5-6.7-11.1

-60-40-2002040604742403433163-4-11-28-31-34-37数据来源：尼尔森IQ全球消费者调研（中国区域）3?2022NielsenConsumerLLC.AllRightsReserved.

60%50%40%30%20%10%0%快速消费品总体线上线下37%9%35%19%15%11%1%8%5%3%5%4%3%1%1%2%5%-2%5%4%1%-4%-5%-2%-3%-5%-6%2022Q1-5%2020Q3-7%22Q2-10%-6%2020Q12020Q22020Q42021Q12021Q22021Q32021Q44?2022NielsenConsumerLLC.AllRightsReserved.

5Source:NielsenIQ2022ConsumerOut