英语招生广告分析：评价理论视角的开题报告.docxVIP

英语招生广告分析：评价理论视角的开题报告

Introduction

WiththeincreasingdemandforEnglishlanguageeducation,Englishlanguageschoolshavealwaysbeenlookingfornewstudentsthroughvariousadvertisingmethods.Asalanguageserviceprovider,theprimaryobjectiveofanEnglishlanguageschoolistoattractmorestudentstoenrollintheirclasses.AneffectiveadvertisementshouldaimtopersuadepotentialstudentstochoosetostudyEnglishintheirinstitution.ThispaperaimstoanalyzetherecruitmentadvertisementofanEnglishlanguageschoolfromtheperspectiveofevaluationtheory.Byexploringth